//Creating a TV ad for Seres cars.
//Seres x LKF basketball.
Agency: PAN-PAN / ASG
Client: Seres electric vehicles
Rights holder: Lithuanian Basketball Federation (LKF)
//Brief
// Our task was to create a script for Seres electric vehicles, which promoted their sponsorship of the Lithuanian national basketball team. The ads would be shown either side of the commercial breaks for the live coverage of the national team’s matches on national broadcaster TV3. The caveat was that we didn’t have any players or assets to work with so we had to get very creative.
//Rock N Roll
//With limited assets outside of the Seres 3 vehicles themselves, we created an ad that played on relationships and some humour to drive Seres’ association with the team.
//We created 10”, 15”, and 30” cuts for different spots around the TV coverage.
//Results
//Usage across all 2022 FIBA EuroBasket matches.
//Average 12% ratings - OTS circa. 300k per match.