//Live Nation Festivals 2018

Rights Holder: Live Nation

Clients: Zippo, Diageo, Uber, Reese’s, Wines of Argentina, Imperial Tobacco

Festivals: TRNSMT, Latitude, Download, Creamfields, RiZE

//The Brief

//As part of the festival delivery team at Live Nation I was responsible for delivering the contractual rights of 6 brands across 5 festivals.

//Rock N Roll

//Working closely with the Live Nation sales team and festival promoters my role was to deliver commercial partnership rights including pre-event marketing comms, social media rights and ticket management.

//Onsite at each event my role was to ensure smooth delivery of experiential activity and to provide production support to each brand partner.

//Highlights

//Delivery of unprecedented Zippo Sessions secret gig activity backstage at Download Festival. 100% sell-out of pre-ordered and onsite lighter products.

//Highest number of serves for Diageo re: Ketel One Vodka, Bulleit Bourbon and Pimm’s.

//Wines of Argentina smashed sales targets - renewing their festival partnership and extending it to Wilderness for 2019.