
//Head of Copy & Creative for a global aviation network.
//Managing a content team across web, social, live events, and corporate services.
Agency: PAN-PAN / ASG
//Brief
//Head up Copy & Creative for the world’s largest aircraft, crew, maintenance, and insurance (ACMI) provider.
//Manage a team of 4 to deliver global content for ASG as a parent holding.
//Rock N Roll
//Delivered content strategy and production across a range of channels and platforms spanning web, social, digital, live events, and corporate services.
//Created new PAN-PAN proposition as a creative services agency offering to external clients.
//Results
//Revamped corporate website for a more professional look and feel including a new global services video.
//Grew LinkedIn audience to 60k followers through a diverse and evolving content strategy. YouTube to 350k. Facebook to 250k. Tik Tok to 30k. Instagram to 6k.
//Created new websites for subsidiaries including Ascend Airways, SmartLynx, NorSAF, FL Technics, JETMS, and KlasJet.
//Delivered 100+ blog posts for Chapman Freeborn Air Chartering.
//Range of C-Level presentations for partnerships, rights packages, annual company conferences, new companies, and networking.
// Have been in the role since January 2022.