//The Sound of Tomorrow 2019

Agency: Fuse (OMD)

Client: Pepsi MAX

Rights Holder: Tomorrowland Festival

//The Brief

//Pepsi MAX wanted to harness the power of their new partnership with the Belgian beast of an electronic music festival - Tomorrowland.

//Pepsi asked us how we could disrupt the category by offering consumers the opportunity to DJ on the main stage…

//Rock N Roll

//We put together a DSP partnership with Mixcloud where aspiring DJs had to submit a 20 minute DJ mix.

//We also recruited EDM Godfather Fedde Le Grand to select the 10 best entries.

//We then flew everyone to Ibiza where we hooked up with Pioneer to sharpen our finalists skills and to play a set at a party on a catamaran in the middle of the ocean.

//3 finalists were chosen to play at the festival.

//The public voted for the winner who played a main stage set where they were crowned ‘The Sound of Tomorrow’. The winner was also given a record deal with Darklight Recordings / Armada Music. Boom.

//Results

//Over 1,000 DJ mix entries on Mixcloud.

//5,000,000+ campaign content views.

//3:1 ROI on media investment.

//They are rolling it out again - tells the story right!?