//Paddy Power x Cheltenham Festival 2020

Agency: CSM Live

Client: Paddy Power

Rights Holder: The Jockey Club

//Brief

//Paddy Power sponsored the ‘Stayer’s Hurdle’ race on St. Patrick’s Thursday at Cheltenham 2020.

//In true Paddy Power style they wanted to enhance the punter experience, paint the festival green and create some ‘never-forget’ moments that would make the day last in the memory of all those who attended.

//Rock N Roll

//We created a ‘Best Seat In The House’ activation that saw lucky punters being able to cross the course and watch the racing at the finishing line from a raised, covered dugout so that fans could get closer than ever before to the action as the horses came over the final hurdle of the home straight.

//Paddy Power horse boxes distributed FOC green Paddy Power scarfs to race punters to create a sea of green across the whole of the festival site.

//We created a fully branded ‘Prestbury Cup’ scoreboard in the horses parade area to enhance branding visibility, whilst recording the scores in the Ireland vs. Great Britain showdown.

//Production of 2 x hospitality areas for VIPs and invited guests.

//Results

//Visibility of the ‘Prestbury Cup’ scoreboard every day of the festival on ITV’s televised coverage.

//15,000 Paddy Power scarfs given to punters as free gifts.

//10% uplift in Paddy Power betting across St. Patrick’s Thursday.