//Creating a concept for a professional basketball jersey.
//Brief
//Create a new basketball jersey concept that connects new basketball club, BC Wolves, with its home city, Vilnius.
//Concept needed to appeal to young, cosmopolitan audiences.
//Rock N Roll
//Created “From the streets to the court”, a brand jersey concept that connects Vilnius street culture to basketball.
//Partnering with professional Vilnius street artists was central to the theme, as street art marks every corner where our future pros hone their basketball craft.
//Concept took elements from our street artists’ work and embedded it into both the professional on-court jerseys, fan replicas, and more casual fan apparel.
//Created launch video content and photography for a variety of online platforms including YouTube, Instagram, and Facebook.
//Results
//Strongest start to merch sales in the history of the club.
//Our shoot generated a whole library of owned content featuring pro players, models, and the street artists themselves.