//Evian x Wimbledon

Agency: MEC Wavemaker

Client: Evian

Events: The All England Lawn Tennis Club (Wimbledon)

//The Brief

//We were briefed to ensure Evian was the most talked about brand at Wimbledon.

//The event is as much as social spectacle as it is a sporting one and Evian wanted to be known for being the essential lifestyle brand attached to Wimbledon as well as providing a world-class water product, which used on court for professional Tennis players competing at The Championships.

//Ensure all contractual rights were delivered in conjunction with the All England Lawn Tennis Club.

//Rock N Roll

//Recruited Maria Sharapova as brand ambassador.

//Created a 10-part Wimbledon content series focussed on all of the lifestyle elements at Wimbledon - fashion, food, drinks, the infamous Evian Suite and the Royal box. Hosted by Olivia Godfrey and Mat Richardson. Special appearances from Jonathan Ross and Maria Sharapova.

//Design and creation of the Evian Suite (within number One Court), which hosted celebrity guests and Evian VIPs each day for the two weeks of the tournament.

//Design and production of the Evian activation in the Wimbledon Queue site - enhancing consumer experiences queuing each day with a shipping container overflowing with Live Young entertainment and activities from photography, art, live music, cocktails and table tennis.

//Design and production of the branded Evian Cafe site within the Wimbledon grounds.

//Partnership with Rizzle Kicks to create Evian x Wimbledon track and video.

//Results

//Over 1 million views of the Rizzle Kicks content video.

//300,000 views of Evian content series.

//Coverage of the Evian Suite and guests attending in most major UK national newspapers, magazines and online media.