//Reshaping brand comms for NordLayer.

Client: Nord Security

//Brief

//Hired to deliver native English content and marketing expertise for the business arm of Nord VPN.

//Create and deliver a content strategy that drove both online brand awareness and sales.

//Rock N Roll

//Worked closely with brand communications, PR, and sales to create content that aligned with overall business goals.

//Produced content pillars, a content calendar, which we delivered across a spectrum of consumer contact points including web, social media, blog, digital advertising, and sales materials.

//Positioned content as a key arm of the business, ensuring senior stakeholders recognized it’s importance for growth.

//Results

//1 x very successful rebrand, led by content.

//Completely upgraded corporate website.

//Grew the Content Team from 2 to 5 copywriters in just 12 months.